Midwest Custom Print
Midwest Custom Print, established in 2019, is a minority-owned promotional goods firm based on the South Side of Chicago. They specialize in high-quality, custom-printed promotional products for businesses, organizations, and events.
How did we help?
- Search Engine Optimization
- Performance Optimization
- Web Design
- Web Development
- Content Strategy
- Content Writing
- UX & UI Design
- Wordpress and WooCommerce
Project Challenges
Midwest Custom Print approached us to enhance their digital presence and improve the overall performance of their website. Their goals included:
- Increasing visibility through Search Engine Optimization (SEO)
- Improving website performance and load times
- Enhancing user experience and interface design
- Optimizing WooCommerce functionality for better product management
- Strengthening content strategy and writing to better convey their brand message
- Enhancing product mockups and product details
- Implementing Google reviews (150+ five-star reviews)
- Redesigning product category templates to include reviews, keywords, and lifestyle images
- Adding Calls-to-Action (CTAs) to generate leads and calls
- Re-doing the navigation to improve usability
- Improving Core Web Vitals from the 20s to over 90
Design Before
After the Homepage Redesign
We showcased the transformation of the homepage, enhancing visuals, layout, and functionality to create a more engaging user experience.
Product Category Page
We introduced a new product category template that integrates:
- Customer reviews
- Keyword optimization
- Keyword optimization Lifestyle images to enhance visual appeal and engagement
Performance Optimization
Challenge: The website suffered from slow loading speeds and poor Core Web Vitals scores, negatively impacting user experience and SEO rankings. Solution: We implemented:
- Lazy loading and image compression
- CSS and JS minification
- Server-side caching
- Critical CSS inlining
- CDN integration
- Google Lighthouse audits
- Wordpress Theme Optimization
- Plugin Optimization
The Results
This project is ongoing but so far the improvements led to significant results, including:
- Dramatic homepage transformation showcasing brand credibility and professionalism
- Higher search rankings, with increased organic traffic due to keyword-optimized content
- Improved user engagement, as indicated by longer session durations and lower bounce rates
- Better lead generation through optimized CTAs and improved navigation
- 30% faster load times, contributing to enhanced user satisfaction
- Positive client feedback, highlighting the website’s improved usability and aesthetics
Conclusion
- Dramatic homepage transformation showcasing brand credibility and professionalism
- Higher search rankings, with increased organic traffic due to keyword-optimized content
- Improved user engagement, as indicated by longer session durations and lower bounce rates
- Better lead generation through optimized CTAs and improved navigation
- 30% faster load times, contributing to enhanced user satisfaction
- Positive client feedback, highlighting the website’s improved usability and aesthetics
Our collaboration with Midwest Custom Print successfully transformed their website into a high-performing, SEO-optimized, and user-friendly platform. By focusing on performance, design, and content strategy, we created a seamless experience that not only attracts visitors but also converts them into customers. If you're looking for a website transformation that enhances both performance and user experience, let's work together!
